The city has cultural, economic and political influence nationally and internationally. It is home to monuments, parks and museums such as the Latin American Memorial, the Ibirapuera Park, Museum of Ipiranga, So Paulo Museum of Art, and the Museum of the Portuguese Language.

It's the most cosmopolitan city in South America\n\n With first-, second- and third-generation immigrants from all over the globe, So Paulo is incredibly diverse, boasting large communities from Portugal, Italy, Bolivia and Japan (So Paulo has the world's largest Japanese population outside of Japan), among many others.

The Mega-Sena is the largest lottery in Brazil, organised by the Caixa Econmica Federal bank since March 1996.

The club was founded on 2 January 1921, by sportsmen from the Italian colony of Belo Horizonte as Societ Sportiva Palestra Itlia. As a result of the Second World War, the Brazilian federal government banned the use of any symbols referring to the Axis powers in 1942.